Understanding the travelers’ intention towards Virtual tourism adoption using value-based Adoption model
Virtual Tourism (VT) is defined as a novel concept that enables potential tourists to enjoy tourist sites without visiting them physically. Nonetheless, VT remains a novelty for Malaysian tourists. Therefore, this study intends to ascertain travellers’ adoption intentions in Virtual Tourism via the...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/35654/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/35654/2/FULL%20TEXT.pdf |