Valuing visitor’s willingness to pay for green tourism conservation: A case study of Bukit Larut Forest Recreation Area, Perak, Malaysia

Bukit Larut, previously known as ‘Maxwell Hill’, is declared a Forest Recreation Area as part of green infrastructure that enhances the quality of life of people and boosts green tourism. However, due to the lack of a market, it is difficult to quantify the economic value of green tourism in monetar...

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Bibliographic Details
Main Authors: Fazilah Musa, Rutthiradevi Nadarajah
Format: Article
Language:English
English
Published: Taylor & Francis 2023
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/36305/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/36305/2/FULL%20TEXT.pdf