Brand awareness: The influence of social media during the covid-19 pandemic
In today’s society, social media is unavoidable, especially as we enter the ‘new normal’. As the pandemic alters our use of social media, it becomes an even more valuable medium of communication for brands and consumers alike. The present global pandemic, with its imposed lockdowns, has caused milli...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Universitas Muhammadiyah Jakarta
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/36537/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36537/2/FULLTEXT.pdf |