A review of social media marketing activities in promoting E-WOM and enhancing revisit intention via brand image
Social media marketing has become very important in this era of social media for many scholars from various fields of study to investigate its effectiveness, as well as for marketers aiming to implement an effective marketing plan. However, there are few studies in the services literature, particula...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Macrothink Institute
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/36576/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36576/2/FULLTEXT.pdf |