Perceived value and customer satisfaction of smartphone Brand among youth: the moderating effect of gender
Advances in technology have made mobile phones develop into smartphones. It is undeniable that the smartphone has brought many benefits to users and has become an indispensable part of our daily work. This situation reflects the consumer nowadays hard to ignore the value of the smartphone. Hence, sm...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
UMS
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/36780/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36780/2/FULL%20TEXT.pdf |