Price, service quality, customer trust and safety influence towards customer satisfaction on online transportation
This study intends to fill a vacuum in prior research by investigating the effect of pricing, service quality, customer trust, and safety on consumer satisfaction in online transportation. The data was obtained using a Google form and the hypotheses were tested using the Statistical Package for the...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UMS
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/37276/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/37276/2/FULL%20TEXT.pdf |