Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating
Firm capabilities become important to SMEs' performance in expanding to foreign markets. Many countries focus on helping these SMEs because of the rapid internalization of competitors. This paper aims to propose a conceptual framework by identifying the determining factor that affects the inter...
Main Authors: | , , , |
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Format: | Article |
Language: | English English |
Published: |
Penerbit UMS
2023
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/37392/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/37392/2/FULL%20TEXT.pdf |