Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating
Firm capabilities become important to SMEs' performance in expanding to foreign markets. Many countries focus on helping these SMEs because of the rapid internalization of competitors. This paper aims to propose a conceptual framework by identifying the determining factor that affects the inter...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
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Penerbit UMS
2023
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| Online Access: | https://eprints.ums.edu.my/id/eprint/37392/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/37392/2/FULL%20TEXT.pdf |
| _version_ | 1825715352293605376 |
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| author | Maluwis Maratis Jaratin Lily Chew Tze Cheng @ Nur Alesha Chew Rini Suryati Sulong |
| author_facet | Maluwis Maratis Jaratin Lily Chew Tze Cheng @ Nur Alesha Chew Rini Suryati Sulong |
| author_sort | Maluwis Maratis |
| collection | UMS |
| description | Firm capabilities become important to SMEs' performance in expanding to foreign markets. Many countries focus on helping these SMEs because of the rapid internalization of competitors. This paper aims to propose a conceptual framework by identifying the determining factor that affects the international performance of Malaysian SMEs. Two capabilities that have determined the international performance of SMEs are market orientation and alliances. This framework was developed based on an extensive literature review. According to the proposed framework, alliances mediate the relationship between market orientation and international performance. Few studies have attempted to investigate the market orientation on international performance with mediating effect of alliances on international performance, especially in developing countries. This paper suggests that future researchers need to pay extra attention to the international performance of SMEs in emerging markets, including Malaysia. |
| first_indexed | 2024-03-06T03:25:33Z |
| format | Article |
| id | ums.eprints-37392 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:25:33Z |
| publishDate | 2023 |
| publisher | Penerbit UMS |
| record_format | dspace |
| spelling | ums.eprints-373922023-09-26T01:58:14Z https://eprints.ums.edu.my/id/eprint/37392/ Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating Maluwis Maratis Jaratin Lily Chew Tze Cheng @ Nur Alesha Chew Rini Suryati Sulong HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Firm capabilities become important to SMEs' performance in expanding to foreign markets. Many countries focus on helping these SMEs because of the rapid internalization of competitors. This paper aims to propose a conceptual framework by identifying the determining factor that affects the international performance of Malaysian SMEs. Two capabilities that have determined the international performance of SMEs are market orientation and alliances. This framework was developed based on an extensive literature review. According to the proposed framework, alliances mediate the relationship between market orientation and international performance. Few studies have attempted to investigate the market orientation on international performance with mediating effect of alliances on international performance, especially in developing countries. This paper suggests that future researchers need to pay extra attention to the international performance of SMEs in emerging markets, including Malaysia. Penerbit UMS 2023 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/37392/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/37392/2/FULL%20TEXT.pdf Maluwis Maratis and Jaratin Lily and Chew Tze Cheng @ Nur Alesha Chew and Rini Suryati Sulong (2023) Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating. Malaysian Journal of Business and Economics (MJBE), 10. pp. 26-42. ISSN 2289-6856 https://doi.org/10.51200/mjbe.v9i1.4544 |
| spellingShingle | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Maluwis Maratis Jaratin Lily Chew Tze Cheng @ Nur Alesha Chew Rini Suryati Sulong Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating |
| title | Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating |
| title_full | Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating |
| title_fullStr | Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating |
| title_full_unstemmed | Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating |
| title_short | Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating |
| title_sort | conceptual framework on market orientation and performance of smes alliances as mediating |
| topic | HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades |
| url | https://eprints.ums.edu.my/id/eprint/37392/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/37392/2/FULL%20TEXT.pdf |
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