Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating

Firm capabilities become important to SMEs' performance in expanding to foreign markets. Many countries focus on helping these SMEs because of the rapid internalization of competitors. This paper aims to propose a conceptual framework by identifying the determining factor that affects the inter...

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Main Authors: Maluwis Maratis, Jaratin Lily, Chew Tze Cheng @ Nur Alesha Chew, Rini Suryati Sulong
Format: Article
Language:English
English
Published: Penerbit UMS 2023
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/37392/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/37392/2/FULL%20TEXT.pdf
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author Maluwis Maratis
Jaratin Lily
Chew Tze Cheng @ Nur Alesha Chew
Rini Suryati Sulong
author_facet Maluwis Maratis
Jaratin Lily
Chew Tze Cheng @ Nur Alesha Chew
Rini Suryati Sulong
author_sort Maluwis Maratis
collection UMS
description Firm capabilities become important to SMEs' performance in expanding to foreign markets. Many countries focus on helping these SMEs because of the rapid internalization of competitors. This paper aims to propose a conceptual framework by identifying the determining factor that affects the international performance of Malaysian SMEs. Two capabilities that have determined the international performance of SMEs are market orientation and alliances. This framework was developed based on an extensive literature review. According to the proposed framework, alliances mediate the relationship between market orientation and international performance. Few studies have attempted to investigate the market orientation on international performance with mediating effect of alliances on international performance, especially in developing countries. This paper suggests that future researchers need to pay extra attention to the international performance of SMEs in emerging markets, including Malaysia.
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spelling ums.eprints-373922023-09-26T01:58:14Z https://eprints.ums.edu.my/id/eprint/37392/ Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating Maluwis Maratis Jaratin Lily Chew Tze Cheng @ Nur Alesha Chew Rini Suryati Sulong HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades Firm capabilities become important to SMEs' performance in expanding to foreign markets. Many countries focus on helping these SMEs because of the rapid internalization of competitors. This paper aims to propose a conceptual framework by identifying the determining factor that affects the international performance of Malaysian SMEs. Two capabilities that have determined the international performance of SMEs are market orientation and alliances. This framework was developed based on an extensive literature review. According to the proposed framework, alliances mediate the relationship between market orientation and international performance. Few studies have attempted to investigate the market orientation on international performance with mediating effect of alliances on international performance, especially in developing countries. This paper suggests that future researchers need to pay extra attention to the international performance of SMEs in emerging markets, including Malaysia. Penerbit UMS 2023 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/37392/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/37392/2/FULL%20TEXT.pdf Maluwis Maratis and Jaratin Lily and Chew Tze Cheng @ Nur Alesha Chew and Rini Suryati Sulong (2023) Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating. Malaysian Journal of Business and Economics (MJBE), 10. pp. 26-42. ISSN 2289-6856 https://doi.org/10.51200/mjbe.v9i1.4544
spellingShingle HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Maluwis Maratis
Jaratin Lily
Chew Tze Cheng @ Nur Alesha Chew
Rini Suryati Sulong
Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating
title Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating
title_full Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating
title_fullStr Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating
title_full_unstemmed Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating
title_short Conceptual Framework on Market Orientation and Performance of SMEs: Alliances as Mediating
title_sort conceptual framework on market orientation and performance of smes alliances as mediating
topic HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
url https://eprints.ums.edu.my/id/eprint/37392/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/37392/2/FULL%20TEXT.pdf
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AT jaratinlily conceptualframeworkonmarketorientationandperformanceofsmesalliancesasmediating
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AT rinisuryatisulong conceptualframeworkonmarketorientationandperformanceofsmesalliancesasmediating