Factors influencing impulsive buying in live streaming: A conceptual framework
Due to the widespread COVID-19 pandemic, many physical stores are prohibited to function, resulting in the emergence as well as general use of online shopping. This study looks into the effect of perceived value of bundle offers and telepresence values on impulse buying in live streaming. An online...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/37564/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/37564/2/FULLTEXT.pdf |