Purchase Intention of Made-in-China Medical Devices among Malaysians: Does COO Effect Work?
Made-in-China products are getting popular around the world. Overcoming the ‘low quality’ perception or unfavorable country of origin (COO) effect is imperative not only for China marketers but also for any related business in other markets. Despite their huge popularity, understanding of market res...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/37726/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/37726/2/FULL%20TEXT.pdf |