Internal marketing : Examining factors to retain current human talent in oil and gas industry

Organization are emphasizing more on internal marketing practices to satisfy and retain their talented employees within the organization in order to keep pace in the competitive environment and to achieve maximum profitability and advancement. Though the importance of the internal marketing is growi...

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Bibliographic Details
Main Author: Nazneen Islam Rony
Format: Thesis
Language:English
English
Published: 2017
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38514/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38514/2/FULLTEXT.pdf