Relationship between brand personality, brand attitude and purchase intention of Proton Exora
The purpose of this study is to investigate the influence of brand personality and brand attitude towards purchase intention of Proton Exora brand which more specifically for Proton Exora, a leading Malaysian automobile manufacturing. Moreover, brand attitude as the mediating effect between the rela...
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| Format: | Thesis |
| Language: | English English |
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2016
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| Online Access: | https://eprints.ums.edu.my/id/eprint/38876/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38876/2/FULLTEXT.pdf |