Advertising and identity construction : A cultivation analysis on health and beauty advertisements in Sabah
Most identities are anchored in specific values; therefore the influence of western values on local identity construction has been a concern in Malaysia. The western values have been greatly promoted by the media, particularly the advertising. Therefore, this study aimed at examining the effects of...
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| Format: | Thesis |
| Language: | English English |
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2014
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| Online Access: | https://eprints.ums.edu.my/id/eprint/38900/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38900/2/FULLTEXT.pdf |