Advertising and identity construction : A cultivation analysis on health and beauty advertisements in Sabah

Advertising and identity construction : A cultivation analysis on health and beauty advertisements in Sabah

Most identities are anchored in specific values; therefore the influence of western values on local identity construction has been a concern in Malaysia. The western values have been greatly promoted by the media, particularly the advertising. Therefore, this study aimed at examining the effects of...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक:	Chin, Ying Shin
स्वरूप:	थीसिस
भाषा:	English English
प्रकाशित:	2014
विषय:	HF5801-6182 Advertising
ऑनलाइन पहुंच:	https://eprints.ums.edu.my/id/eprint/38900/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38900/2/FULLTEXT.pdf

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