Challenges and Usage of Social Media Marketing by Homestay Entrepreneurs in Sabah: A Conceptual Framework

This conceptual paper explores the challenges faced by homestay entrepreneurs in Sabah, Malaysia, and their utilization of social media marketing as a strategy to overcome these challenges. The study focuses on the dynamic landscape of the homestay program in Sabah and its impact on entrepreneurial...

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Bibliographic Details
Main Authors: Kelvin Yong, Tam, Adeline, Yin Ling, Dyana Chang Mui Ling, Rafidah Nordin, Brahim Chekima, Suddin Lada, Rudy Ansar
Format: Article
Language:English
English
Published: Human Resource Management Academic Research Society (HRMARS) 2024
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38922/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38922/2/FULL%20TEXT.pdf