Challenges and Usage of Social Media Marketing by Homestay Entrepreneurs in Sabah: A Conceptual Framework
This conceptual paper explores the challenges faced by homestay entrepreneurs in Sabah, Malaysia, and their utilization of social media marketing as a strategy to overcome these challenges. The study focuses on the dynamic landscape of the homestay program in Sabah and its impact on entrepreneurial...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38922/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38922/2/FULL%20TEXT.pdf |