SMEs E-Commerce Functional Value and Brand Performance: The Role of Internal and External Stimuli
The rapidly evolving digital landscape has positioned small and medium enterprises (SMEs) at the forefront of e-commerce growth. Shifting to online business has recently been identified as a strategic resource for SMEs’ competitive advantage. Thus, e-commerce and brand performance are integral compo...
| Main Authors: | , |
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| Format: | Proceedings |
| Language: | English English |
| Published: |
Faculty of Business, Economics and Accountancy Universiti Malaysia Sabah
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/39332/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/39332/2/FULL%20TEXT.pdf |