SMEs E-Commerce Functional Value and Brand Performance: The Role of Internal and External Stimuli

The rapidly evolving digital landscape has positioned small and medium enterprises (SMEs) at the forefront of e-commerce growth. Shifting to online business has recently been identified as a strategic resource for SMEs’ competitive advantage. Thus, e-commerce and brand performance are integral compo...

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Bibliographic Details
Main Authors: Masran Tamin, Azaze Azizi Abdul Adis
Format: Proceedings
Language:English
English
Published: Faculty of Business, Economics and Accountancy Universiti Malaysia Sabah 2023
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/39332/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/39332/2/FULL%20TEXT.pdf