Assessing Brand Switching Patterns of Malaysian Pepper Exports
This study provides an analysis into the competitive dynamics of pepper exports, focusing on key rival exporting countries: Malaysia, Indonesia, and Vietnam. The research encompasses vital export markets, including China and the USA, employing a structured brand-switching framework to identify shift...
| Main Authors: | , |
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| Format: | Proceedings |
| Language: | English English |
| Published: |
Faculty of Business, Economics and Accountancy Universiti Malaysia Sabah
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/39347/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/39347/2/FULL%20TEXT.pdf |