The Impact of Hallyu on Korean food consumption: The role of imitation intention
Due to its unique flavour, health benefits, and cultural value, Hanshik has grown to be known and loved around the entire globe. This study explains how the attitudes towards Korean culture, normative social influence, and perceived behaviour control the intention to consume Korean food and further...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Universiti Teknologi MARA
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/40654/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/40654/2/FULL%20TEXT.pdf |