Does consumer religiosity matter for green banking adoption? evidence from a Muslim-majority market
Purpose A significant dilemma facing humankind in the present time is environmental degradation. To alleviate the pressure on natural resources, green banking (GB) has been acknowledged as an effective solution. However, creating consumer engagement is still challenging for banks. Hence, the purpose...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Limited
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42043/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/42043/2/FULL%20TEXT.pdf |