Assessing the impact of e-commerce of a footwear vendor in Malaysia through a structural equation modeling approach

Assessing the impact of e-commerce of a footwear vendor in Malaysia through a structural equation modeling approach

Businesses are leveraging digital technology through e-commerce platforms as a strategy to continue operating following the movement control order (MCO). Online shopping, a subset of e-commerce platforms, allows consumers to browse, select, and purchase products using digital interfaces. Unfortunate...

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Bibliographic Details
Main Authors: Wan Nuraini Fahana Wan Nasir, Muhamad Safiih Lola, Abdul Aziz K. Abdul Hamid 1,2,*, Sharifah Sakinah Syed Abd Mutal, Ribed Vianneca W. Jubilee 3, Nurul Hila Zainuddin, Akhmad Fauzy
Format: Article
Language:English
English
Published: MDPI 2024
Subjects:
HF1-6182 Commerce
T58.5-58.64 Information technology
Online Access:https://eprints.ums.edu.my/id/eprint/42185/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/42185/2/FULL%20TEXT.pdf

Internet

https://eprints.ums.edu.my/id/eprint/42185/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/42185/2/FULL%20TEXT.pdf

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