Brand innovation performance evaluation of China's art education enterprises based on AHP and fuzzy comprehensive evaluation
This study investigated the evaluation system of brand innovation effectiveness in art education enterprises. This study combines the Analytic Hierarchy Process (AHP) with the fuzzy comprehensive evaluation method to propose a new framework for evaluating brand innovation performance. Applying this...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42892/1/FULL%20TEXT.pdf |