The influence of brand image towards overall satisfaction and loyalty intention in the context of local caramelized coffee manufacturing industry
The general goal of this study is to examine the influence of brand image towards overall satisfaction and loyalty intention in the context of local caramelized coffee industry in Kota Kinabalu, Sabah. Questionnaires were distributed among 150 respondents by using online survey, snow-ball method, an...
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| Format: | Thesis |
| Language: | English English |
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2012
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| Online Access: | https://eprints.ums.edu.my/id/eprint/6132/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/6132/2/FULLTEXT.pdf |