A study of hotel lobby physical servicescape and guest impression towards hotel

This paper aims to understand the physical servicescape elements of the hotel lobby and guest impression of hotels. Servicescape's role in the service industry is increasingly important and getting attention in hospitality research. A hotel lobby is the place or meeting point between guests and...

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Bibliographic Details
Main Authors: Tarmudi, Sabrina, Jaharuddin, Nor Siah
Format: Article
Published: UiTM Press 2022