COVID-19 pandemic: the impact on E-commerce and consumer behavior in Pakistan

The study is aimed at identifying the effects of COVID-19 on e-commerce businesses to gain a better understanding of how to sustain and improve the business in a hard-hit economic situation. Coronavirus is a very harmful virus, and it spreads very fast from human to human. The virus is fatal and bri...

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Bibliographic Details
Main Authors: Ismail, Kamarulzaman, Jantan, Amer Hamzah, Muhammad Irfan, Naveed, Rana Tahir, Ahmed, Shakeel
Format: Article
Published: Penerbit UnIPSAS 2022