Determinants of consumer’s purchasing behavior towards online food delivery services
This study aimed to examine the determinants of consumer purchasing behavior towards online food delivery services in Peninsular Malaysia. There were 384 respondents involved in this study from states that are Selangor, Johor, Pulau Pinang, and Terengganu through multi-stage cluster sampling and con...
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| Format: | Article |
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Human Resource Management Academic Research Society
2022
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