Dive in the flow experience: millennials’ tech-savvy, satisfaction and loyalty in the smart museum
The smart museum, which is the ascendant of the museum industry, has caught academic attention for smart destinations. However, a few studies have examined millennial visitors in the research of smart museums, which are not only the core of the market but also born advantageous to smart technology....
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Routledge
2022
|