Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia
Natural environments with great recreational value can potentially support tourism, conserve natural areas and prevent environmental damage. However, visiting recreational destinations depends on several motivations related to visitors’ preferences. Therefore, this study aims to identify the heterog...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Malaysian Economic Association
2022
|