Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia
Natural environments with great recreational value can potentially support tourism, conserve natural areas and prevent environmental damage. However, visiting recreational destinations depends on several motivations related to visitors’ preferences. Therefore, this study aims to identify the heterog...
| Main Authors: | , , , |
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| Format: | Article |
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Malaysian Economic Association
2022
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| _version_ | 1796984059229896704 |
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| author | Wan Mohamad, Wan Norhidayah Mzek, Tareq Samdin, Zaiton Hasan-Basri, Bakti |
| author_facet | Wan Mohamad, Wan Norhidayah Mzek, Tareq Samdin, Zaiton Hasan-Basri, Bakti |
| author_sort | Wan Mohamad, Wan Norhidayah |
| collection | UPM |
| description | Natural environments with great recreational value can potentially support tourism, conserve natural areas and prevent environmental damage. However, visiting recreational destinations depends on several motivations related to visitors’ preferences. Therefore, this study aims to identify the heterogeneity of Kenyir Lake, Malaysia, visitors’ preferences and their willingness to pay (WTP) for tourist facility attributes. The choice experiment method has been widely used for economic valuation, and the latent class model can capture the heterogeneity of preferences by characterising respondents in various groups of preferences. The outcome of this study revealed heterogeneous preferences in two classes. The first class represented 91.3% and the second class represented 8.7% of respondents. Moreover, this study’s respondents showed positive WTP values for most attributes. However, the most preferred attribute was superior toilet service, with a WTP estimation of RM7.63 in Class 1. While in Class 2, the most preferred attribute was new jetty construction with a WTP estimation of RM1.99. The findings of this study can assist policymakers in implementing more effective policies as it has provided detailed information about visitors’ preferences for tourist facility attributes in Malaysia. |
| first_indexed | 2024-03-06T11:15:12Z |
| format | Article |
| id | upm.eprints-101395 |
| institution | Universiti Putra Malaysia |
| last_indexed | 2024-03-06T11:15:12Z |
| publishDate | 2022 |
| publisher | Malaysian Economic Association |
| record_format | dspace |
| spelling | upm.eprints-1013952023-09-21T03:04:13Z http://psasir.upm.edu.my/id/eprint/101395/ Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia Wan Mohamad, Wan Norhidayah Mzek, Tareq Samdin, Zaiton Hasan-Basri, Bakti Natural environments with great recreational value can potentially support tourism, conserve natural areas and prevent environmental damage. However, visiting recreational destinations depends on several motivations related to visitors’ preferences. Therefore, this study aims to identify the heterogeneity of Kenyir Lake, Malaysia, visitors’ preferences and their willingness to pay (WTP) for tourist facility attributes. The choice experiment method has been widely used for economic valuation, and the latent class model can capture the heterogeneity of preferences by characterising respondents in various groups of preferences. The outcome of this study revealed heterogeneous preferences in two classes. The first class represented 91.3% and the second class represented 8.7% of respondents. Moreover, this study’s respondents showed positive WTP values for most attributes. However, the most preferred attribute was superior toilet service, with a WTP estimation of RM7.63 in Class 1. While in Class 2, the most preferred attribute was new jetty construction with a WTP estimation of RM1.99. The findings of this study can assist policymakers in implementing more effective policies as it has provided detailed information about visitors’ preferences for tourist facility attributes in Malaysia. Malaysian Economic Association 2022-12-26 Article PeerReviewed Wan Mohamad, Wan Norhidayah and Mzek, Tareq and Samdin, Zaiton and Hasan-Basri, Bakti (2022) Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia. Malaysian Journal of Economic Studies, 59 (2). 241 - 260. ISSN 1511-4554 https://mjlis.um.edu.my/index.php/MJES/article/view/40890 10.22452/MJES.vol59no2.4 |
| spellingShingle | Wan Mohamad, Wan Norhidayah Mzek, Tareq Samdin, Zaiton Hasan-Basri, Bakti Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia |
| title | Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia |
| title_full | Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia |
| title_fullStr | Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia |
| title_full_unstemmed | Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia |
| title_short | Exploring preference heterogeneity and willingness to pay for tourist facility attributes in Kenyir Lake, Malaysia |
| title_sort | exploring preference heterogeneity and willingness to pay for tourist facility attributes in kenyir lake malaysia |
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