Guilt induced message elaboration and effect on attitude towards value adoption: an ANCOVA approach

Engagement in Voluntary Simplicity behaviour can be strongly attributed to contributing towards environmental protection through consumption reduction. The attitudinal inclination towards adopting VS values has mostly been observed on the degree of awareness and current behaviour of individuals. How...

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Bibliographic Details
Main Authors: Chatterjee, Rajat Subhra, Haron, Sharifah Azizah, Osman, Syuhaily, Muhammad Arif, Afida Mastura
Format: Article
Published: Human Resource Management Academic Research Society 2022