Materialism and big-five personality traits shaping low-income university students' compulsive online-buying behavior
Despite the immense benefits of online shopping in modern societies, it has also generated some concern about addiction among consumers, particularly the unemployed youth from low-income families. Thus, by conducting a path analysis on quantitative survey data of randomly sampled 439 respondents, th...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/102140/1/24%20JSSH-8495-2021.pdf |