Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions
With the diffusion of innovation theory (DOI) and theory of planned behaviour (TPB) as the guiding theoretical perspectives, this research aims to identify the factors motivating user attitudes and in-app purchase intentions (IAPIs). The moderating impact of user inertia towards TPB constructs was a...
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| Format: | Article |
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Emerald Group Publishing
2022
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