Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?
Despite the widespread prevalence of online shopping cart abandonment (OSCA) and allusions to this behavior in popular press, scholars have yet to examine the key determinants of OSCA. This study used the stimulus-organism-response (S–O-R) model to explore the factors influencing consumers' OSC...
| Main Authors: | , , , , |
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| Format: | Article |
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Elsevier
2022
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