The impact of trade barrier, market demand, and consumer behaviour on business performance of Small and Medium Enterprise (SME’s) during the COVID-19 pandemic
The purpose of this study is to investigate the impact of government trade barriers, consumer behaviours, and market demand on the business performance of small and medium-sized enterprises in Malaysia during the COVID-19 pandemic. The pandemic outbreak and subsequent lockdowns took a heavy toll on...
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University Teknologi Mara
2022
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