Moderating effects of consumer corporate identification on purchase intention predictors for local brand automobiles in Abuja, Nigeria and the Klang Valley, Malaysia
Changes in consumers’ product evaluation criteria in the past decade have necessitated consumers’ adoption of mechanisms that reflect their values and benefit them via purchase decisions. This exposed the lacuna in consumer research on the lack of a viable business model that ensures consumers’ inte...
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| Format: | Thesis |
| Language: | English |
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2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/104567/1/FEM%202022%206%20IR.pdf |