Impact of knowledge type, strategic orientations and organizational learning on new product launch success
This study is aimed at observing the impact of knowledge type, strategic orientation, organizational learning, and knowledge management system on new product launch success by drawing on Resource-based Theory, Knowledge-based View, and Double-loop Learning Theory. The study integrates the two concep...
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| Format: | Thesis |
| Language: | English |
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2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105505/1/SPE%202022%2040%20UPM%20IR.pdf |