Effects of social media influencer attributes on consumers’ attitudes and purchase intention
Brands collaborate with social media influencers to promote their products through influencer marketing. Companies are increasingly depending on social media influencers to promote their brands owing to the potential of influencers in connecting the target audience with the company while maintain...
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| Format: | Thesis |
| Language: | English |
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2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/105543/1/SPE%202022%207%20UPM%20IR.pdf |