Effects of social media influencer attributes on consumers’ attitudes and purchase intention
Brands collaborate with social media influencers to promote their products through influencer marketing. Companies are increasingly depending on social media influencers to promote their brands owing to the potential of influencers in connecting the target audience with the company while maintain...
Main Author: | Mohamed, El Mousa Hadeel Ali |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2022
|
Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/105543/1/SPE%202022%207%20UPM%20IR.pdf |
Similar Items
-
THE IMPACT OF CONTENT, PERSONALITY, AND TRUSTWORTHINESS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE INTENTION AND EWOM IN FASHION INDUSTRY /
by: Aggad, Kholod Khalid M, 1986-, author, et al.
Published: (2022) -
THE IMPACT OF CONTENT, PERSONALITY, AND TRUSTWORTHINESS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE INTENTION AND EWOM IN FASHION INDUSTRY /
by: Aggad, Kholod Khalid M, 1986-, author, et al.
Published: (2022) -
Consumers' attitude towards social network advertising and its impact on purchase intention /
by: Ng, Xiang Yi, 1989-, author, et al.
Published: (2012) -
Consumers' attitude towards social network advertising and its impact on purchase intention /
by: Ng, Xiang Yi, 1989-, author, et al.
Published: (2012) -
Advertising 2.0 : social media marketing in a web 2.0 world /
by: 352368 Tuten, Tracy L.
Published: (2008)