Influence of customer relationship management, technology innovation and customer empowerment on customer loyalty in Kuwaiti banks

Prior works on Kuwaiti banks showed that local banks face numerous challenges. An example of such challenges is customer shift to foreign banks. A key reason behind this challenge is the lack of effective digital banking services, which results in lower levels of customer satisfaction and hence c...

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Dades bibliogràfiques
Autor principal: Aldaihani, Faraj Mazyed Faraj
Format: Thesis
Idioma:English
Publicat: 2021
Matèries:
Accés en línia:http://psasir.upm.edu.my/id/eprint/105956/1/FARAJ%20M.FA.J%20ALDAIHANI%20-IR.pdf