Association of socio-demographic and socio-economic factors with consumer's decision-making in food purchases: a case study among low-income consumer during Covid-19 pandemic in Malaysia
This study was conducted to determine how socio-demographic and socio-economic factors influenced the decision-making process of low-income households in Malaysia in food purchases during the pandemic. A total of 1791 low-income respondents were selected randomly through both online and face-to-face...
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| Format: | Article |
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Human Resource Management Academic Research Society (HRMARS)
2023
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