Association of socio-demographic and socio-economic factors with consumer's decision-making in food purchases: a case study among low-income consumer during Covid-19 pandemic in Malaysia

Association of socio-demographic and socio-economic factors with consumer's decision-making in food purchases: a case study among low-income consumer during Covid-19 pandemic in Malaysia

This study was conducted to determine how socio-demographic and socio-economic factors influenced the decision-making process of low-income households in Malaysia in food purchases during the pandemic. A total of 1791 low-income respondents were selected randomly through both online and face-to-face...

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Bibliographic Details
Main Authors: Zainal Badari, Shamsul Azahari, Haron, Sharifah Azizah, Paim, Laily, Muhammad Arif, Afida Mastura, Zainudin, Norzalina, Abdul Rahim, Husniyah, Md Yusoff, Irwan Syah, Samsudin, Norhafifah
Format: Article
Published: Human Resource Management Academic Research Society (HRMARS) 2023

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