Do-it-yourself menu management and pricing

The restaurant menu requires constant re-evaluation to achieve a balance of profitability and customer satisfaction. A con-structive research approach was taken to identify the challenges and practical requirements of small and micro restaurant practitioners to facilitate menu analysis and revenue ma...

Full description

Bibliographic Details
Main Authors: Lai, Hao Bin Jack, Karim, Shahrim
Format: Article
Published: Palgrave Macmillan 2023