Environmental care attitudes and intention to purchase green products: impact of environmental knowledge, word of mouth, and green marketing
The intention to purchase green products cannot be separated from environmental consciousness among people. This study analyzes the effect of environmental knowledge, word of mouth (WOM), and green marketing on environmental care attitudes and the intention to purchase green products. A total of 159...
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| Format: | Article |
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Multidisciplinary Digital Publishing Institute
2023
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