Examining the relationships of destination image, memorable tourism experience and tourists' behavioral intentions in ancient towns
The image of a destination plays a significant role in tourists' judgments and selections. The key latent variable must be identified by analyzing the relationships between a destination's image and the decisions made by visitors to optimize destination marketing strategies. Using the anci...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107818/1/Final--Social%2BSpace-65-Grace.pdf |