Factors influencing consumer satisfaction towards online food delivery services among students in Universiti Putra Malaysia
The primary purpose of this study was to determine the influencing factors of consumer satisfaction: perceived ease of use, perceived usefulness, social influence, sales promotion and trust towards Online Food Delivery Services (OFDS) among students in Universiti Putra Malaysia. This study applied t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA)
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/107959/1/107959.pdf |