The impact of perceived risk of online takeout packaging and the moderating role of educational level
With the rapid development of e-commerce and the impact of COVID-19, online takeout hasBbecome the first choice of more and more consumers. Previous research has indicated that food packaging is of great significance to marketing performance, yet very little is known about the mechanisms through whi...
| Main Authors: | , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/108624/1/108624.pdf |