In search of a reciprocal relationship in dessert cafés: linking customer perceived innovativeness to value co-creation behavior
This study examined a conceptual model encompassing perceived innovativeness, perceived values, attitude, and customer value co-creation behavior in the context of dessert cafés. An online survey was conducted with customers of dessert café chains based in Malaysia. The results indicated that menu i...
| Κύριοι συγγραφείς: | , , |
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| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Έκδοση: |
Nature
2023
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| Διαθέσιμο Online: | http://psasir.upm.edu.my/id/eprint/108764/1/108764.pdf |