The role of consumer satisfaction, involvement, and engagement on consumer loyalty in the telecommunication industry among Nigerian university students

Consumer loyalty is a global issue that most companies are trying to solve. The market nowadays offers consumers a wide range of products and brands to choose from. Consumption has reached a point where consumers have too many options. Thus, understanding consumer purchasing patterns requires involv...

Full description

Bibliographic Details
Main Authors: Ayomide Bello, Sharafa, Osman, Syuhaily, Abd. Rahim, Husniyah, Adewale Yusuf, Sodiq
Format: Article
Published: Human Resource Management Academic Research Society 2023