The role of consumer satisfaction, involvement, and engagement on consumer loyalty in the telecommunication industry among Nigerian university students
Consumer loyalty is a global issue that most companies are trying to solve. The market nowadays offers consumers a wide range of products and brands to choose from. Consumption has reached a point where consumers have too many options. Thus, understanding consumer purchasing patterns requires involv...
| 主要な著者: | , , , |
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| フォーマット: | 論文 |
| 出版事項: |
Human Resource Management Academic Research Society
2023
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