The impact of five key tourism supply chain sectors on tourists’ satisfaction of cultural heritage tourism in Melaka, Malaysia
Purpose: Many past studies have focused tourists satisfaction as one general area, without differentiating it to five supply chain sectors which are involved in the provision and consumption of tourism products. Thus, this study aims to investigate those five most critical supply chain sectors (name...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universal Publishers
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/110217/1/V15N1_3.pdf |