Knowledge mapping of impulsive buying behavior research: a visual analysis using CiteSpace
With the development of e-commerce, impulse buying behavior has transitioned from offline to online, presenting significant exploration value. This study aims to provide a comprehensive knowledge map and in-depth analysis of research on impulsive purchase behavior, helping readers understand the lat...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/112010/1/1-Knowledge%20mapping%20of%20impulsive%20buying%20behavior%20research-a%20visual%20analysis%20using%20CiteSpace.pdf |